I saw a pleasant commercial for
“Dick’s Sporting Goods” recently. The ad begins with an all-American family opening gifts on Christmas morning. This socially-taboo “nuclear family” contains a mother, father, and two blond-haired sons...
The older son receives a baseball glove for Christmas, which immediately draws the curiosity of his younger brother. The older son and his father immediately head to backyard to try out the glove and are seen tossing a baseball as the younger brother watches from afar…
Some months later, (presumably the first spring following Christmas) during baseball season, the older brother is seen eating sunflower seeds while playing shortstop (the new glove worn upon his left hand) during a little league game while his younger brother again “imitates” his idol’s actions from the stands. The opposing team hits a homerun, and the older brother’s team loses the game. On the car ride home from the loss, the younger brother “feels the pain” of his older brother’s loss alongside him (the glove seated between them)…
In the next scene, the younger brother is shown playing alone with his older brother’s glove, seemingly while the older brother isn’t home. He even sleeps with it by his side.
Some years pass, but the sacred
“Christmas Glove” remains a staple of the older brother’s baseball career as he now plays for his high school baseball team. Again, the younger brother watches with family pride from the stands, smiling with elation as his older brother makes a diving play at shortstop, winning the game for his team…
Another Christmas comes and again the family is gathered and exchanging gifts. The younger brother, now approximately 5-6 years older than he was during the opening scene, is holding newly-received video games with look of dissatisfaction colored upon his face. Suddenly, his older brother kneels down and hands him the much-cherished baseball glove, wrapped in a red bow. Like in the opening scene (from 5-6 years prior?), the two brothers immediately head to the back yard (mother and father watching from the window) in order to “try out” the old glove, which has essentially been “born again” in the hands of the younger brother and his budding baseball career. During the now-archetypal closing scene in which the corporate logo is displayed, the forbidden words
“Merry Christmas” are written beneath...
Video…
[video=youtube;x1KK6yNcJfA]http://www.youtube.com/watch?v=x1KK6yNcJfA[/video]
Throughout the many pages of this impressive thread, many of us have summoned innumerable specimens of cultural Marxism, acute anti-white bigotry, repulsive female supremacy, the laughable concept of physical and/or mental superiority of non-whites, strong anti-family dogmas, zealous materialism, and an overall essence of unadulterated degeneracy routinely featured in modern corporate advertising. Well, I found this commercial to be the utter antithesis of those habitually rotten-to-the-core advertisements we’ve grown so accustomed to analyzing and consequently disparaging. Commercials such as this one remind us that not everything in Mass Entertainment is flawed, perverted, and broken.
In addition to my career, I’ve started a small farm business, which my wife basically runs while I’m at work. Should this business ever grow to the level in which advertising were necessary (which isn’t likely, but I can dream!), I’d love to produce commercials in a similar vein to this one.