The basics about corporate media such as radio and television networks and Hollywood studios are pretty well known -- who owns them, who runs them and who the most important players are, which ones dominate -- but almost nothing is known about the advertising industry, which may be the most important one of them all. Is it a monopoly, an oligopoly, or a bunch of corporations (or agencies); how are advertisements constructed, from the beginning to the end product, as almost all commercials are well thought out with one very quick shot after another, each intended to convey a message, often times subliminal. Just watch commercials on TV with the sound off to see that they are little more than one quick flash image after another for 15 seconds. And most Americans are bombarded with them hundreds of times a day. It's even impossible to watch a sporting event without ubiquitous corporate sponsorships, logos and decals being seen.
One thing for certain is that the advertising industry moves as a single hive mind. For my entire life the basic ingredient of advertising was using sexy young White women, usually showing off their cleavage, to grab viewers' attention. Comedy was also common. But now I haven't seen a sexy young White woman, or cleavage, on a commercial for a few years. And the once common bra and panties ads have been replaced with endless commercials pitching men's underwear.
The Handmaid's Tale is always portrayed as a dreadful society constructed by reactionary Christians but it's the feminists and revolutionary-left behind advertising and its content, and the general dreariness, ugliness and hopelessness constantly portrayed by the media. The young women still shown are now usually "average" looking or worse, and most aren't even White, while White men have been almost completely eliminated from advertisements. Fat, ugly and non-White is now in. This is obviously what the corporations and the advertising agencies want. Which came first, the desires of the corporations or the agenda of the advertising agencies? Likely doesn't matter as they're one and the same.
Also several years ago, Sports Illustrated's famous (or infamous) swimsuit issue began replacing sexy young White girls and the occasional Black girl, with fatties, oldies, trannies, and even men. Victoria's Secret held out a little longer, but now they have gone fat and ugly as well. Why not just fold up shop? Because it's clearer than ever that the point of most visual media is to relentlessly push propaganda and a narrative, and it doesn't matter how much interest and ratings crater. Normal Americans are going to have to continue to do their best to build alternative media and alternative social media outlets, because the PTB are never going to relent unless absolutely forced to. Read this gagworthy story about VS:
Victoria’s Secret Does Away with ‘Angels’ – Will Replace Models with Purple-Haired SJW Soccer Star Megan Rapinoe, Transgenders, Plus Size Women
https://www.thegatewaypundit.com/20...r-megan-rapinoe-transgenders-plus-size-women/