Kirk Herbstreit is just an actor. He's paid many millions of dollars each year for a sinecure. Imagine him like an Alex Trebek, without the nobility and distinction.
Very few actors will turn down professional roles over "content", especially with limited downward mobility. Herbstreit makes many millions of dollars to sing like a canary on every which way his channel's wind blows.
Plenty of negotiating actors turn down scripts sometimes in Hollywood, but Kirk Herbstreit can't do that. He is a script actor just like any other. Kirk has lucked into some longevity too with basic competence. (i'm not impressed; compare him to the Aaron Rodgers Jeopardy episode)
Something some people think we ought to do as a society is scorn the actor class and find the families of actors and scorn them too. Find the families of journalists and scorn them too. Just definitely need to be more scornful in my opinion