Hiphop has been used for many years to inject black culture into everything. Nowadays, most commercials are something like a dorky looking white guy or girl twerking and acting tough in a joking manner that makes them look like a total loser while simultaneously listening to rap and showcasing some kind of useless product. The underlying message with these commercials is that white people are dorky and uncool, but black music(and black people) are cool. And, oh yeah, buy our useless product.
It started years ago. An example is how so many words get "izzle" placed on the end. Like the phrase "fo shizzle my nizzle". This kind of ebonics laced baby talk originated in hiphop songs and has been popularized by deplorable whites for a long time now. It's all so obvious, yet most people don't want to acknowledge the social engineering that's going on.