Here's a good article that touches on race. (And Jordy doesn't seem to be up to date on the White receivers in the league, which indicates that like many jocks he's not attuned to the Caste System like we are and may be completely oblivious to it.) Over his last 8 games dating back to the end of the 2010 regular season, the playoffs and the first two games of this season, Nelson has 34/610/5, which if maintained would over a full season come out to 68/1220/10, elite numbers among NFL receivers. And this from a guy who isn't even officially a starter and isn't on the field all the time like Greg Jennings, who has similar numbers over the past 8 games.
Packers utilizing Nelson’s under-the-radar speed more
- The disparity in production is perplexing. During training camp practices, Jordy Nelson wasn't the lights-out receiver he has been on Sundays. Slants scarcely revved into touchdowns. He rarely posterized helpless undrafted rookies.
Maybe because at Ray Nitschke Field - as opposed to, say, Bank of America Stadium - there are no surprises. Here at home, the Green Bay Packers wide receiver cannot sneak up on anybody.
"Those young DBs told me when they first got here that (cornerbacks coach) Joe Whitt told them, 'Don't let Nelson sneak up on you,' " said Nelson, smiling. "It's that long stride."
On game day, for some reason, he remains a secret. That deceptive speed keeps burning defenses.
Dating back to Week 16 of last season, Nelson has been one of the best receivers in the NFL. Starting with a 45-17 flogging of the New York Giants at Lambeau Field, Nelson has caught 34 passes for 610 yards and five touchdowns in an 8-0 span for the Packers, leapfrogging Donald Driver (27-305-0) and James Jones (18-204-3) as the go-to option opposite Greg Jennings (41-686-4).
His timing couldn't be better. In the final year of his rookie contract, Nelson figures to be next in line for an extension. The Packers are close to $7.6 million under the salary cap. Right guard Josh Sitton reached a five-year deal with the Packers earlier this month, and Jermichael Finley probably needs to keep proving he can stay healthy before he's extended. Meanwhile, Nelson has picked up precisely where he left off in 2010.
Driver is the team's newly minted career receiving leader, Jones inked the off-season contract and Randall Cobb is the intriguing rookie. But it's Nelson who has entrenched himself as the No. 2 option at wide receiver. On a crowded offense, he's maximizing his chances.
"It's just opportunities," Nelson said. "It's all about opportunities. With the group of guys that we have, you never know when you're going to get it. When you do, you have to make a play."
Look no further than Green Bay's 30-23 win over Carolina last weekend. Coach Mike McCarthy can easily point to this game if any player gripes for the ball.
Most of the game, Nelson was invisible, an afterthought. He played 33 of the offense's 58 snaps and was targeted only twice. On that second target, he took advantage. With Green Bay leading by a touchdown, Aaron Rodgers had a run/pass option at the line and rolled the dice.
Nelson cradled the skinny post, turned upfield and Panthers defensive backs Captain Munnerlyn and Sherrod Martin were rendered specks in his rearview mirror. Or, in Munnerlyn's case, a splattered insect on Greg Jennings' windshield.
That 84-yard dagger can send a message.
"It kind of keeps everyone hungry as far as wanting to make that play, wanting to be a part of going out and making a special play for us," wide receivers coach Edgar Bennett said. "All of guys look at that. Jordy, without a doubt, has been one guy that's made the most of his opportunities. Without a doubt."
All Nelson was thinking at the time was "Catch this, move the chains, get another first down." Then, his speed kicked in again. Sure, he's underestimated.
"As a few people in the locker room have informed me, it's probably because of my skin color," he said. "I'm a little taller. I don't look fast. But my stride catches up to people once I get going."
There aren't many receivers, um, like him around.
"I went 84 (yards) and Wes Welker went 99. We're coming back," he said, pausing to think of another white receiver. "I think (Brandon) Stokley's still around. . . . If they underestimate me, that's fine. I don't care what they think. It benefits me if they don't think I'll get by them."
That might be the case. Nelson is consistently winning one-on-one battles. During his eight-game run, Nelson has logged receptions of 84, 80, 38 and 36. He's beating jams and getting separation. Smaller players - think Darren Sproles and DeSean Jackson - are often typecast as speed demons because of a choppier stride. Nelson's longer, impala-like stride is deceptive.
"It's different when you get on the football field and people are chasing you," Cobb said. "Jordy has exceptional speed and knows how to run routes. When he's running away from guys, he knows how to pull away."
Chemistry with Aaron Rodgers - four years in the making - hasn't hurt, either. It's one thing to know the playbook, Nelson says. Mastering the idiosyncrasies of this offense is another thing. He's in grad school now.
Rodgers prefers certain routes run certain ways, down to specific angles and leverage points against corners. Nelson says the offense adds a route every week, a new wrinkle to something already in the playbook. A clear trust between Rodgers and Nelson has developed.
The last eight games, Nelson has been targeted 48 times, ahead of Jones (25) and Driver (38) - two receivers that had produced more than him up to that point.
"It just takes time, takes reps," Nelson said. "Every day I'm learning something new with him."
If he keeps it up, a payday will follow. General manager Ted Thompson prefers to lock up players before they hit the market. For now, nothing is imminent. Both Nelson and his agent, Vann McElroy, insist they're not worried about a new contract any time soon.
"I'm here to play football," Nelson said. "That's all it is. They're going to do what they have to do upstairs, so I'm just grinding every day, trying to get better."
Added McElroy, "It's not necessarily a concern. The expectations are that he's just going to play his tail off each week for his teammates and coaches. When that happens, it happens."
Unlike outsiders, Nelson wasn't surprised that Jones was re-signed. He says he was thrilled the offense's core returned in full, even adding that Jones was "slighted" in free agency by the lockout.
If he so chooses, Nelson will have his crack at a normal March. Then again, it may be foolish for the Packers to let Nelson reach that point.
On an offense loaded with weapons, Nelson has quickly become one constant.
"Do your job, that's all it is," he said. "With everyone we have, from receivers to tight ends and our running game, you just have to do your job. If you get the ball, you have to catch it and make the most of it."
http://www.jsonline.com/sports/packers/Packers-utilizing-Nelsons-under-the-radar-speed-more.html