I was reading some stats on league attendance on Twitter - I can't link the tweet - which said the average % of a stadium filled in Serie A this year was only 54%. Compare that to the Premier League 96%, Bundesliga 92%, Eredivisie (Holland) 87%, Liga 71%, and France Ligue 1 66%. Even the 2nd divisions in England and Germany were well into the 60s, same with Scotland and the main league in Norway. Obviously some of these places have smaller stadia than Italy but it does seem like there are always more empty seats in Serie A than elsewhere. Anyone know the reason for that? I know they've had more economic difficulties than northern Europe. Is it more expensive? Are there more matches on free live TV? Disillusionment with modern football?
Matra, the attendance is practically flat if compared to the previous season with even a small increase in the numbers, but in general Serie A is in a deep crisis. It was the most powerful league in the 90s and early 2000s, but a number of factors contributed to the fall:
- Economic crisis hit Italy particularly hard, with ticket prices becoming an issue
- The budgets of some of the top teams were slashed dramatically. Serie A has 5 times smaller revenue than EPL and as a consequence they are not competitive in Europe anymore (except Juventus). Some big names are not competitive even in Italy (Milan, Inter)
- It has become a boring 1 team championship with Juventus winning their fifth Serie A in a row and no serious competitor in sight
- Stadia are crumbling in many places. Some of them were built decades ago when attendance was much higher, and are now too big (Meazza in Milan, Olimpico in Rome, San Paolo in Naples), with teams that have no money to invest in infrastructure. The only new or renewed stadiums are Juventus with their new stadium, Udinese and Sassuolo.
- Like in France, football is increasingly becoming a sport for minorities (look at youth teams, as noticed by Arrigo Sacchi), hence it is more difficult for fans to identify with their teams.
- Population is aging rapidly and the new generation prefers the playstation and Sky channel rather than going to the stadium
- In general, with the combination of the Economic Crises and Immigration Crisis, the atmosphere is bleak in the country, and people are more preoccupied with bay-by-day survival then watching games
Juventus, that is the only Italian team competitive in Europe has the highest occupancy (93%) but they recently built a much smaller stadium (40,000). Inter has the most spectators per game (46000) but they play in a 85,ooo seater which is difficult to fill. Similar problems with Roman teams Roma and especially Lazio who play at olimpico (60,000 seater). Milan attendance is way down because of their recent bad performance and the chaotic situation around their president Berlusconi and discussion about selling the team to the Chinese. Napoli, Fiorentina, Sampdoria, Atalanta, Torino have had decent numbers because of their loyal fan-base and decent performance. Udinese doubled the numbers because of the new stadium, Frosinone because of their first (and last?) season in Serie A. Lazio, Palermo, Chievo, Carpi had terrible numbers mostly because of bad performance. Below is attendance the statistics by team (from panorama.it).
2015/16 2014/15 Load Factor %
Inter 45.538 37.270 56,90%
Napoli 38.760 32.266 64,34%
Juventus 38.662 38.553 93,21%
Milan 37.861 36.661 47,31%
Roma 35.182 40.135 49,80%
Fiorentina 28.734 30.309 61,97%
Sampdoria 21.974 21.745 60,00%
Genoa 21.359 20.045 58,35%
Lazio 21.025 34.949 29,76%
Torino 19.392 16.689 69,36%
Bologna 18.899 Serie B 51,83%
Verona 18.194 19.299 58,60%
Palermo 18.013 17.481 49,55%
Udinese 16.209 8.912 64,83%
Atalanta 15.945 15.160 65,68%
Sassuolo 11.437 12.831 52,98%
Chievo 11.247 10.652 36,22%
Empoli 9.510 9.229 58,40%
Carpi 8.968 Serie B 42,51%
Frosinone 7.288 Serie B 76,21%
Total Serie A 22.221 22.057 55,33%