The NBA has spent 20 years and probably millions of dollars promoting and creating their current hip/hop gangsta image. This is no accident. The NBA and its willing accomplices [advertising companies] are making millions of dollars promoting this crap. They target black and wannabe blacks[white kids]. How many commercials do you see or have seen in the last 30 years that feature white NBA stars. Almost none. Why?, because whites are considered BORING by the media and the general public. Hell, even most white kids love the black players over the white players. Most white kids don't even know who Larry Bird is [the best player to ever lace up a pair of sneakers]. The media buys into this garbage because they don't want to be perceived as racist[probably the most incorrectly used term in the world]. The constant promoting of the black athlete, whether it be the NBA,NFL, or any other sport is all about whites trying to make themselves feel better for past injustices. It seems to make them feel better to gush on and on about how great the black athlete is,and to be seen as buddies with them almost makes them orgasmic. last but not least, it's all about the money