The site needs to be set up so that things like "anti-white racism in sports" as in etc. are the key words. People are not going to search for "caste" or "caste football" per se if they haven't heard of this site. Probably a big, fat, can't miss button on the front page that drops people right into the middle of the forum (
http://www.castefootball.us/forums/forum.php) instead of a link that takes them to the activity stream might grab people's attention in quicker fashion.
Google definitely "adjusts" the way some sites will appear (if at all) in their search pages, and sports and entertainment are the two most powerful social conditioning engines used by the cultural aliens currently in charge of the US. How many of us found this site by accident, via a link from another site, somebody posting somewhere else for example?
Anyway, sports is a very important social conditioning tool in the US. You can literally see an abrupt change in the way the press approached sports, the way it treated Whites if you take a look at old issues of Sports Illustrated (you can access literally every issue at the pub's website). In 1968 things seem to suddenly tip in the way that magazine covered things. The anti-white stance seems to have started creeping into the corners of articles and then the whole magazine, in terms of what was presented to the public, became infected with the anti-white virus. The same people who directed the attack in the press are running the show at Google making sure sites that tell the truth in certain fashion face massive hurdles.
The site could grow, will grow, with some minor tweaks. Like others had mentioned earlier, changing the name of the website could circumvent some things that have been done, but keep Caste Football as sub-name or sub title. There are people who see what's going on - but when searching for discrimination against Whites in sports, satire will pop up, Doug Williams (actually speaking in favor of Whites however), and finally "Stuff Black People Don't Like" comes up. I don't mind that site, but the owner is a bonafide coward - I had a bit of a go-around with him on his site a few years ago, he intentionally ignores who is actually in charge because he's frightened of the tribe, and his sophomoric books about "Black Run America" (yeah, right) provide him with a steady, if not huge, source of spare cash. Sorry, getting a bit off the point - but no apologies to "Paul Kersey" himself, even if he's a member here. He's disingenuous to the core. Then Vice.com pops up, immediately lecturing Whites on the pervasive racism of the media that favors White athletes over black. I'm sure the sayanim that wrote that laughed his ass off while typing away.
As one scrolls, Vdare comes up, a decent site - even if the article is from Paul Kersey, who of course skirts the 800 lb Gorilla in the living room - but no sign of CasteFootball and this site really should be on the first page - it does appear on the second page, as link from TOQ (The Occidental Quarterly online - that and theoccidentalobserver.net are great sites). This site needs jump in people's faces on its own.
Aw hell, I'm just writing what we all know anyway.