Another coup for Anschutz (who owns 5 mls teams, pretty much controls the league, very high concept in terms of how he wants the league to progress, is Christian, also owns the most movie theaters in U.S.).
The L.A. Kings did the same with Gretsky. The Kings are still a hot ticket for people with money who want a break from turd world ambiance. Positioned NHL as upscale sport in major media market. The gross viewer numbers are lousy but the income demographics are attractive.
MLS plans more international superstar acquisitions and to loan players between major teams in other leagues.
The idea, I think, is to avoid soccer becoming a latin ghetto sport, but instead a suburban 'classy' sport with a cast that is both international and local. It can only help that the major sports are dedicated to 'diversity' and 'street cred'.
The last thing soccer should do is think like Republicans, see the growth in Hispanic numbers, and imagine this constitutes a market worth pursuing by having lots of latin players. Hispanic themed nights.
One problem is (like in baseball) there are few world class Mexican players. Further, the best latin players are white or black, not Mestizo or Indian (which to the Mexican mind means they're not really Mexican).
MLS has the chance to have a player demographic that matches the the most attractive fan base, college-educated, white, middle and upper-middle class.
Anschutz gets this, Selig never will.