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<h1>
Tennis Has Its Heidi Moment, And Everyone Is Pissed</h1>
"This partnership will provide more tennis, to more people, in more ways than ever before,"
said the USTA's CEO in 2008 after signing a six-year ESPN deal. He was partially correct: I've never seen a tennis broadcast quite like yesterday's.
Rafael Nadal defeated Novak Djokovic
last night in a soggy Arthur Ashe Stadium, picking up his first U.S.
Open title and becoming, at age 24, the youngest player in modern men's
tennis history to amass a career Grand Slam. It was a spirited match,
full of tense rallies and impossible angles, between two compelling
athletes: Nadal, arguably the best player in tennis today, and Djokovic,
a more unpredictable talent who arrived in the finals by virtue of a
five-set victory over Nadal's biggest foe, Roger Federer.
But what should have been a hot ticket was handled by the networks
more like a hot potato. The match bounced from Sunday to Monday, from
CBS to ESPN2, and was set to be passed off to a
third channel,
ESPN Classic, had it elapsed beyond 10:15 p.m. Nadal pulled off the
victory in time, though, and was rewarded by The Deuce abruptly cutting
away from him, mid-trophy raise, in favor of pre-game B-roll footage
leading into the NFL's extraneously scheduled second football game of
the night.
NY1's Pat Kiernan
recorded the nuanced transition, indeed a true feat of advanced production values:
[tube]6rkN_WgDyVk[/tube]
What this video leaves out was the startling suddenness of it all
after such a big and slow buildup for the viewers who dutifully chased
the match down from its start on CBS to its finish on ESPN2. Following
Rafa's win, these fans sat through post-match speeches and interviews,
the presentation of the runner-up plate, and a darling moment involving
Nadal's million-dollar prize check (which Djokovic gallantly offered to
hold). All of these things were shown live on TV, all leading up to
Nadal being handed his trophy.
But when the time
finally arrived for Rafa to bask in his
first U.S. Open limelight, to bite down on a trophy that he'd never yet
held, to take his first lap around the court as a career Grand Slam
champion, TV viewers â€" who had chosen tennis, don't forget, over the
Jets-Ravens slop being served one channel down â€" were left totally
hanging, Sopranos finale'd, dickslapped with some worthless pre-game
panning shots of Arrowhead Stadium and the wailing twang of the Monday
Night Football ditty. The Chiefs-Chargers game had not even begun at
that point, and when it did, it aired for all of a few minutes before
moving to ESPN when the Jets-Ravens game finished. Good thing we saw
Hank Williams, Jr., though.
I would almost believe that the network intentionally pulled out the
rug at the ultimate moment, just to prove that it could, but that would
suggest that the clowns running the circus had any hint of a clue. The
whole thing had the whiff of some dude in a production trailer hearing
his watch alarm, toggling a switch with his toe, then resuming his
Tetris. Adding insult to injury: even ESPN Classic, rather than hosting
the U.S. Open's postmortem â€" the press conferences, the Enberg-McEnroe
analysis, the slo-mo tear-jerking footage of Rafa nuzzling his jug â€"
plowed ahead with its
coverage of celebrity bowling.
It makes me long for those halcyon days when tennis was carried by
USA, a simpler network that didn't make its viewers submit to its
unexplained whims and shuffle blindly through a labyrinth of
unlocateable sub-channels.
We've all become used to these antics by ESPN, but the World Wide
Leader would never have ruined the finish if it weren't for CBS having
mangled the start. CBS had a hand in postponing the final to Monday
rather than seeing it rain-delayed into primetime Sunday night, and in
scheduling the final for 4 p.m., despite forecasts predicting late
afternoon storms, rather than starting at noon.
When the rain
did roll in yesterday, with the game tied in the second set, CBS punted coverage to ESPN2 lest anyone miss...a re-run of
Two and a Half Men. Some affiliates never aired the game at all,
going with Oprah instead. So slapdash was the decision that the ESPN2 broadcast
bore graphics with the CBS logo.
It was an embarrassing dis to the USTA, as
the New York Observer's John Koblin wrote last night in a damning assessment:
<blockquote>
All signs seemed to indicate we could be headed for a good long
match. Rafa won the first set, and we're at 4-4 and 30-30 in the second
set. This actually provides a lot of potential for the U.S. Open and
men's tennis. At least the ratings tonight would be through the roofâ€"a
primetime audience for an excellent tennis match! But CBS wants no part
of it. They're cutting it off, and ESPN2 is left to pick up the rest of
the coverage. This is truly mind-boggling. How are fans supposed to even
know where to find it? I know because a friend IMed me. But other than
word-of-mouth? You're finished. And the ratings will surely be ugly.
It's great that the USTA has had a relationship with CBS for so long.
They've broadcast the U.S. Open for 43 years. And nope, there's no roof
here and there probably won't be for some time, and the USTA has to
sleep in the bed it made for itself. But with CBS pulling the plug this
should send a loud-and-clear message that they really shouldn't be the
home for the tournament any longer. This is the showcase event for
tennis in the United States and CBS won't bother finishing airing it.
</blockquote>
As Koblin says, the USTA left themselves vulnerable to this situation. The federation opted,
against the loud wishes of John McEnroe, among others,
to build higher and bigger and pack more seats into Arthur Ashe Stadium
rather than construct a slightly scaled down version with a retractable
roof. This is the third consecutive year that weather has caused play
to stretch into Monday.
And they keep on kowtowing to CBS. Last year
the federation struck a too-cheery tone when CBS balked at primetime coverage. And discussions of renewing the contract between the two entities, which runs out next year, have been said to
"include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain." And this was
before the events of the past two days.
"Unfortunately, it's the third straight year, but at least we have a little bit of a track record,"
USTA spokesman Chris Widmaier told the New York Times's Lynn Zinser in one of the least soothing attempts at spin ever. The USTA: At least we know
how to f**k up.</div></div></div>