a translations of some facts about how morata outscored benzema last season and yet he could not get to play enough (he would have stayed in madrid but he played so few minutes that he had to go) that i posted in french originally (not sure if i posted them here somewhere or not):
-morata last season scored 8 goals in the league and 1 in champions league (with only 4 starts - 3 in the league and 1 in champions league)
it is the same number of goals as benzema in his first season with real madrid, which is ridiculous because benzema was bought as a "galactico" player, while morata barely played at all
benzema scored 8 goals in the league and 1 in champions league for his first season for real madrid, in which he was very disappointing
morata did exactly the same despite starting only 4 games and barely playing at all
-morata was the most efficient striker in the spanish league last season:
http://www.footespagnol.fr/2014/04/12/real-morata-le-efficace/
when they wrote the article there were 5 matches yet to be played but i don't think that it changed
morata at this point had scored 6 goals in only 282 minutes (ridiculous number of minutes) so a goal every 47 minutes
messi had a goal every 82 minutes
they didn't let him play even though the only striker was benzema and he was having a bad season like always
-just before that season morata was the top scorer of the european under 21 tournament and helped spain win that tournament:
http://en.wikipedia.org/wiki/2013_UEFA_European_Under-21_Championship
so everybody wanted to see him play more minutes with real madrid
-at various moments in that season when benzema was having a bad match, the public chanted "morata, morata" because they wanted benzema to be substituted
http://futbol.as.com/futbol/2013/09/29/primera/1380481664_539414.html
the last line of the article: "benzema is florentino perez's favourite striker (he went to lyon in person to sign him) and ancelotti made him start every game so far, but the public asked for morata in this game against atletico"