The race card only "got old" when whitey started using it.
Personally, i don't think Toby Gerhat's race had an impact with him not winning the heisman.
Having said that, i do believe that Toby's race had much to do with the position he was in. What do i mean by that? Well simply put, his race was a contributing factor in why a holder for numerous California football records was not picked up as RB for a powerhouse football team (ex: Pete Carroll at USC who wanted him to play FB/Linebacker) but instead only allowed to play RB at a smaller school, this case Stanford. Had Gerhart been treated fairly, he would have been picked up by a high profile team, gotten the exposure he deserves, and wouldn't have started to get mentioned in the Heisman race only a month or 2 before the selection.
Mark Ingram's only edge over Gerhart was playing for Alabama and being in the SEC, which frankly as a conference, wasn't even that good. SEC = hype, and lots of it.