My impression of the NHL's lockout is that the media has welcomed it. Hockey has the two elements of what a "black" sport is supposed to have -- speed and excitement. In addition it has tremendous toughness. Hockey is a very exciting sport that takes a combination of athleticism and grit to play well.
In the cities that share NBA and NHL teams, the NHL team generally draws just as well and is just as popular. But the NHL gets only a fraction of the media coverage nationally that the NBA does. In fact, the NHL might get less coverage than the WNBA, a totally artificial construct of the media that still has almost no following and is kept alive purely by media coverage that no one is interested in.
Every time a hockey player is seen in a commercial, there are probably 20 or more basketball players doing one. There is no reason whatsoever that guys like Lemieux, Yzerman, Francis and a slew of other hockey players who have accomplished great things and who almost allconduct themselves in exemplary fashion off the ice, aren't as well known as Kobe, Shaq, Iverson and others, except by media policy. Theonly hockey player the media is interested in building up is Jerome Iginla.
The relegating of hockey as a "minor" sport compared to basketball is essentially a self-fulfilling prophecy by the system. Hockey hasn't "caught on" because it is mostly ignored by the media, while basketballand its media-created superstars are"in our face" 24/7.
The media articles I've seen concerning the hockey lockout can be summed up as follows: "who cares"? And the media has now basically forgotten about hockey, whereas strikes/lockouts in basketball, baseball and football are always given non-stop prominent coverage.
I think the media wants hockey to shut down for a long time, because they despise that it remains, and always will be, a white sport.
In the cities that share NBA and NHL teams, the NHL team generally draws just as well and is just as popular. But the NHL gets only a fraction of the media coverage nationally that the NBA does. In fact, the NHL might get less coverage than the WNBA, a totally artificial construct of the media that still has almost no following and is kept alive purely by media coverage that no one is interested in.
Every time a hockey player is seen in a commercial, there are probably 20 or more basketball players doing one. There is no reason whatsoever that guys like Lemieux, Yzerman, Francis and a slew of other hockey players who have accomplished great things and who almost allconduct themselves in exemplary fashion off the ice, aren't as well known as Kobe, Shaq, Iverson and others, except by media policy. Theonly hockey player the media is interested in building up is Jerome Iginla.
The relegating of hockey as a "minor" sport compared to basketball is essentially a self-fulfilling prophecy by the system. Hockey hasn't "caught on" because it is mostly ignored by the media, while basketballand its media-created superstars are"in our face" 24/7.
The media articles I've seen concerning the hockey lockout can be summed up as follows: "who cares"? And the media has now basically forgotten about hockey, whereas strikes/lockouts in basketball, baseball and football are always given non-stop prominent coverage.
I think the media wants hockey to shut down for a long time, because they despise that it remains, and always will be, a white sport.