I love the "sport" of competative bodybuilding. From the old greats to the new generation. In modern times, much like every other sport, it's hard to find coverage of the white bodybuilders. For the most part, however, race doesn't come into the picture. I'm not saying that it's not an issue, but for my money I see bodybuilders given a fair deal regardless of color. Which brings me to the December issue of Flex Magazine; more specifically to an advertisement for the product NO-Shotgun by VPX.
While the picture of the black bodybuilder was fairly standard, I was shocked to read the following statement in the ad. "Visualize a whie male who trains intensely and east right 10 solid yearsand then a typical brother walks into the gym for the first time and is leaner and more muscular having never touched a weight. White men can't jump for a reason- they don't have enough fast twitch muscle!"
The italics are theirs, but the entire message is pretty clear. After being shocked for a moment, I turned to the front of the magainze and noted that... oh, yeah... the 2006 Mr. Olympia was Jay Cutler; I guess they forget to tell him that he's supposed to be inferior to the "typical brother". Oh, and what was that one guys name? Arnold something?
VPX will never get another cent ofmine, and I would urge any other people interested in the sport to do likewise. There are plenty of companies, like BSN and MuscleTech that give equal (as much as can be in the modern world) time to bodybuilders regardless of race. The VPX ad was both unnecessary and racist.
While the picture of the black bodybuilder was fairly standard, I was shocked to read the following statement in the ad. "Visualize a whie male who trains intensely and east right 10 solid yearsand then a typical brother walks into the gym for the first time and is leaner and more muscular having never touched a weight. White men can't jump for a reason- they don't have enough fast twitch muscle!"
The italics are theirs, but the entire message is pretty clear. After being shocked for a moment, I turned to the front of the magainze and noted that... oh, yeah... the 2006 Mr. Olympia was Jay Cutler; I guess they forget to tell him that he's supposed to be inferior to the "typical brother". Oh, and what was that one guys name? Arnold something?
VPX will never get another cent ofmine, and I would urge any other people interested in the sport to do likewise. There are plenty of companies, like BSN and MuscleTech that give equal (as much as can be in the modern world) time to bodybuilders regardless of race. The VPX ad was both unnecessary and racist.