People forget all the cross marketing and such of the corporate controlled
media. Blacks won't pay attention to white stars, and won't buy things
they endorse. But whites will pay attention to blacks stars and will buy
things they endorse. So who do you pander to if this is the case?
Wade is being hyped on all major media (as well as Lebron james) in the
hopes that he will become another Michael Jordan--an advertsing gold
mine to sell to blacks and whites. Think of those interview shows on TV
where ALWAYS the star has a movie, album, or book to push--nobody's
just on for the interview. Corporate controlled media. Its all about
selling and advertising.
SI isn't naming Federer Sportsman of the Year because he cannot be cross
marketed to blacks and other minorities--tennis is not as popular as NBA
basketball to them. So despite probably being the best his sport has ever
seen, and worthy of the award, he will not get it, not because he doesn't
deserve it, but because naming him such will not make SI or the
corporation any money.
Does anyone think the free market is about meritocracy? Think again.