Brand building through the Mass Media

Staffa

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Articles in
newspapers, radio talks, television programmes, etc., are given from
time to time for mass publicity and to create awareness on the work
undertaken by the leading <a href="http://www.abadbuilders.com/" target="_blank"> Builders
in Kerala </a>
. The advertising industry is now staying
afloat mainly due to the presence of profitable businesses and
realtors that are willing to spend a significant sum of money on
advertisements through all media. </font></font>






The managements of the
television channels confirm that they are able to post profits only
due to the increasing demand for advertisements from the leading
builders and real estate developers. Almost all the leading
builders attach much value to their brand name. Each builder is
known for creating value out of the available landed area in its
possession. When asked about a prominent realtor, the average
person will be able to remember the prominent name only through the
advertisements being shown during prime viewership time in the
television channels. Newspaper readers were also seen to be
better aware of the prominent realtor brands that are frequently
advertised.</font></font>





For each real estate
project, the prominent builders used to set apart a significant
amount of money for advertising expenses. While some builders
give more importance to ads in the print media, some others attach
more importance to ads during prime time in the television channels.
However, almost all the leading builders now announce the initiation
of a new real estate project through their web sites. Moreover,
in recent times the web site has emerged as the most cost effective
advertising medium that displays the entire details of a real estate
project and it visible to a visitor 24 hours a day and 365 days an
year.</font></font>





One reason being cited
for the sudden demise of the small builders and realtors is that
their sincere efforts are not at all known to the common man.
Due to financial constraints, they could not advertise their real
estate operations. It resulted in the built up apartment
units not getting sold out within a particular timeframe.</font></font>
 
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