Sony Ericsson, a mobile phone company , just ponied up 88 million to partner with the WTA. This is big news and announces to the greater sporting world that women's tennis is going to be a huge global player in sports. Tennis like Track and Field and Golf is a traditional sport with a rich history. It is the one prosport that women have flourished best historically. The future looks bright for women's tennis. Worth noting that Maria Sharapova has signed lucrative ad contracts so look for her to be all over the place this year. If she continues winning big matches she has a good shot at becoming the world's most known and biggest athlete. Think the cameras will be snapping a mile a minute or what?
Landmark WTA sponser deal
- Thread starter sunshine
- Start date
Yeah! Despite the media's obsession with black tennis players like the Williams sisters the real money is made off of cute blond Europeans or Americans. There is a big influx of these good looking girls now. Heck look at the publicity Anna Kornikova got and she couldn't even play!