In the NBA forum we seem to have a "newbie" that is bemoaning the fact the NHL's Saturday night ratings couldn't keep pace with ESPN's, Heat/Celtics ratings. Somewhat "trollish" stuff for a first post, but....thought this might be the right time post this: Top 25 Cable Shows in Black Households, beginning the week of May 14th: http://targetmarketnews.com/storyid05251201.htm Comment: 13 of the top 14 shows are NBA games. 15 of the top 25 shows are NBA games. Including WWE, 23 of the top 25 shows have some sort sports related theme. Top 25 Cable Shows in Black Households, beginning the week of May 7th: http://targetmarketnews.com/storyid05181201.htm Point? Next time some jack-a$$ troll comes on here hyping the NBA's awesome ratings, compared to other sports, just remember where the majority of the NBA's ratings come from on most nights. Black males. Not exactly a demographic Ad execs lust after. My guess is Mutual Fund Companies and Auto Dealers (as well as others that sell "big ticket" items) won't even bother buying time for these games. I bet most ads are fast food joints (Taco Bell/KFC, McDonald's, Burger King) and other junk food sellers (Pepsi, Coke, Potato Chip makers, ect.). These are big hits in African American communities.