It's heartening to see how few people care about the NBA lockout. This is in stark contrast to the NFL lockout, which was treated like the end of the world by the media and DWFs. Just further proof that the NBA is a "niche" league, more so than the NHL. Without the corporate media PR machine, the NFL would be the only professional sports league with widespread popularity. I would rank the NHL second to the NFL when it comes to the size and passion of its fan base, albeit considerably behind America's secular religion (and also behind college football and NASCAR); even MLB has become much more of a media-propped up sport than it used to be.